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The Eye-Opening Science Behind Smoothing Eye Serum's Enhanced Formulation
When you consider that the average person blinks 10,000 times a day, that eye skin is 10 times thinner than other skin and absorbs creams 7
times faster than skin on the face, it becomes apparent that our eyes require special attention and targeted skin care.
To counteract this constant movement of muscle, which results in fine lines, wrinkles and unsightly ‘bagging’ emerging as early as our
twenties, Snowberry’s new eye-opening, Smoothing Eye Serum offers a proven way to
lift, firm and reawaken the eyes.
The new formulation has now been substantially enhanced and here’s how:

The delicate eye area
The truth is that the delicate area surrounding the eyes is often the first area to reveal the signs of ageing and can be seen on the
entire eye area, especially near the outer sides of the eyes and the delicate skin underneath the eye. Smoothing
Eye Serum
visibly reduce crow's feet and de-puffs under-eye bags; skin is plumped, resulting in a firmer appearance. The moisturising formula, with
unique peptide (Argireline) and vitamin complex blended with hyaluronic acid and natural herbal
extracts,
helps to reduce the appearance of fine lines and eye bag puffiness.

Utilising nature’s own ‘botox’
Hero ingredient Argireline – a peptide that’s often referred to as a ‘natural botox’ – helps to relax the muscles and
works by safely intercepting messages from the brain and preventing muscle contractions. With weakened facial contractions, muscles are
more relaxed and fewer wrinkles are formed. Argireline has been increased to its maximum permitted dosage, ensuring that
you get the most out of this Serum and the best results. The effects are similar to
botox but it's safer, less invasive and skin is even smoother. Results have shown a reduction in wrinkle depth by 17% in 15 days
with smoother looking skin.

Innovative design
The new super ingredients, known as ‘L22,’ combines active extracts of Jojoba, Macadamia and Olive in such a way that the
ingredient is an almost perfect match with the lipids in the skin of a typical, healthy young woman. Lipids are a critical component of
the skin’s barrier but diminish naturally with age, and the addition of L22 means that the Smoothing
Eye Serum
is actively reinforcing the barrier at every use. This new benefit has been further enhanced with the addition of essential fatty
acids, phytosterols and antioxidants derived from the pure Harakeke Oil
produced in the Snowberry Gardens.
Added glycoprotein Antarticine, works to reduce the appearance of wrinkles and encourages the skin’s own natural
regeneration. A nourishing extract from the fresh buds of organically certified Mountain Ash combats puffiness and softening
and hydrating lipids, emollients and antioxidants
strengthen the skin’s protective barrier.
Dr Badenhorst says, “The new, enhanced Smoothing Eye Serum is a Next Generation eye cream. The peptides we are using help to relax
muscles, reduce lines and wrinkles, and also help to boost healthy skin regeneration. This important function is augmented by the
wonderful extract from the fresh buds of organically certified Mountain Ash (Pyrus Sorbus Bud Extract), which help to prevent the
capillary leakage that contributes to eye puffiness. Then, we are infusing that delicate eye skin with a combination of lipids and
emollients and antioxidants that strengthen the skin's protective barrier. The new Smoothing Eye Serum is a multi-functional and gentle
eye treatment, suitable for women and men at any age.”
If you want to know what's the difference between serum and moisturiser? Read here.